HOW IT WORKS

Izicap works
for you.

Because it works for your merchants.

Izicap makes good business sense for acquirers. Why? Because partnering with us empowers you to make your merchant customers more commercially successful. From capturing and analysing payment card data, through to dashboard insights and targeted digital campaigns, Izicap gives you a proven and unique, end-to-end automated marketing solution to pass on to your merchants.

How Izicap works

We give your merchants the expertise and tools they need to increase customer loyalty and spend.

1. Recruit

Customer files are created from transactions at the payment terminal.

  • Loyalty scheme customers recruited via Izicap app integrated into POS terminal
  • Instant opt-in for cardholders after payment has been made
  • Customer file created automatically for each cardholder

2. AnalySe

The merchant follows consumer purchase behaviours and monitors KPIs.

  • Loyalty purchase behaviours tracked by merchant on Izicap dashboards
  • Izicap platform connected to acquirer infrastructure
  • Merchant identifies loyalty trends and most valuable customers

3. Plan

Izicap advises the merchant on their data analysis and loyalty strategy.

  • Izicap provides merchant with a dedicated marketing specialist
  • Merchant receives expert help with interpreting purchase data
  • Loyalty scheme designed by Izicap and tailored to merchant’s needs

4. Communicate

The merchant communicates with their loyalty customers to increase POS traffic.

  • Merchant runs marketing campaigns via email and SMS
  • Merchant monitors campaign performance on Izicap dashboards
  • Izicap marketing team checks loyalty scheme results on a regular basis

How we help Acquirers

We make the deployment of Izicap as easy as possible for you. From installing Izicap within your payment environment and training your people, to identifying suitable merchants, onboarding and managing their marketing needs, we go the extra mile to get you up and running.

Technical Integration

Our highly experienced technical experts ensure that Izicap operates seamlessly across every aspect of your payment environment, including hardware, software and data tokenisation.

COLLABORATIVE SUPPORT

As ‘white-label’ partners, we dovetail with your sales and marketing processes. We support internal launch activity, help with staff training and work hand-in-hand with your salesforce.

MERCHANT ONBOARDING

We work on behalf of our acquirer partners to onboard each merchant, embed the solution and launch their initial campaigns. And after going live, we continue to support the merchant, helping to fine-tune loyalty campaigns and align the solution to their business goals.

MARKETING SUPPORT

Our marketing specialists work as part of your merchant support team, talking directly to each merchant and providing expert, personalised advice on data interpretation, promotional tactics and optimising campaigns. Find out more about Izicap’s expertise >

I am delighted and my clients too! It’s simple, very practical and allows me to regularly check statistics like the number of customers, their credit card payments etc. Basically, I love it!

Virginie C.
Beauty Institute Manager, Pontonx-sur-l’Adour, France

PARTNER WITH IZICAP

Make loyalty pay for your business